Sense is a creative agency  —

We create, roll out and sell strong brands
to a waiting world. A strong brand
benefits its owners - our clients.

Brand Creation

Sense can build your brand from the ground up. From a blank canvas, we can give you a brand that is equipped with everything it needs to survive and prosper: a fully developed personality, a strong voice and the will to win.

— First we prepare: know the product, define the market, identify the USP, analyse competitor activity, pinpoint the niche opportunity. We can then designate a name - if necessary - and develop a brand mark and identity, including colour palette, typestyles, photography treatment, design principles and tone of voice.

Brand Roll-out

Every interaction between your brand and your customer is an opportunity to develop a relationship. We look at those touchpoints and make sure they hold together to present a cohesive brand story that customers will embrace.

— In the presentation of your brand through passive applications we create moments of positive influence: from your stationery to your wayfinding, corporate literature, signage and packaging, our work can influence customer opinion in your favour.

Brand Sell

Advertising, marketing, promotion... there are many techniques to get your brand known. But that's not enough. We apply our creative skills to get brands liked. Because the difference between known and liked is often a sale.

— Following a structured brand strategy, we will campaign your brand with unwavering consistency and messages designed to sell. Commercial applications - including advertising in print, digital and broadcast media and developing a sales-driven web presence - will create positive interactions that lead to measurable results.

Our people

Within our team is a diverse range of specialist skills that allows Sense to tackle any brief with confidence. Introducing our smart and highly talented people…

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Tessa Rigby Receptionist at Sense

Tessa Rigby

Content Coordinator

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

Anneka Hosken Account Manager at Sense

Anneka Hosken

Account Manager

Vincent Casey Senior Designer at Sense

Vincent Casey

Senior Designer

Karissa Spiteri Finished Artist at Sense

Karissa Spiteri

Finished Artist

Marcus Rossetto

Finished Artist

Brendan McCallum

Copywriter

Georgina Fail

Senior Account Manager

Sanjay Hadiya

Developer

Ellen Hill

Receptionist / Admin Assistant

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Rebecca Interdonato General Manager at Sense

Rebecca Interdonato

General Manager

Kelly Lear Senior Designer at Sense

Kelly Lear

Senior Designer

Elise Brown Account Director at Sense

Elise Brown

Account Director

Ashley Veal Developer at Sense

Ashley Veal

Developer

Adrienne Sandow Studio Manager at Sense

Adrienne Sandow

Studio Manager

Aude Nieul

Account Manager/Production Coordinator

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital & Content Strategist

Harrison Friend Account Coordinator at Sense

Harrison Friend

Account Manager

Andrew Thomson

Digital Strategist

Linda Lam

Senior Account Manager

Emily Morant

Junior Graphic Designer

Tim Wilkes

Digital Producer

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Rebecca Interdonato General Manager at Sense

Rebecca Interdonato

General Manager

Rebecca brings meticulous precision to the world of production and people management. A highly experienced professional, her favourite task at work is monitoring the staff using her network of hidden cameras (and making jokes about her made up network of hidden cameras).

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Ashley Veal Developer at Sense

Ashley Veal

Developer

Ash is always willing to help, whether that’s carrying boxes up the stairs or tech support. As a developer, he makes sure things look as beautiful in code as they do to the naked eye. Did we mention Ash is also a gun on guitar? And in property investment? Feel bad about yourself yet?

Anneka Hosken Account Manager at Sense

Anneka Hosken

Account Manager

Anneka has abs of steel and a heart of gold. Despite the cool exterior of her resting bitch face, she works hard to make sure all her clients feel special and everyone she works with enjoys themselves. Her organisational skills are appreciated. The dips she makes are adored.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital & Content Strategist

Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.

Marcus Rossetto

Finished Artist

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Linda Lam

Senior Account Manager

Anyone who tells you ‘event planning’ is their hobby is obviously well organised. Add to that proficiency at table tennis and a passion for real estate, and in Linda we have a Senior Account Manager who is agile, fast, and gets things done with pernickety detail and creative flair.

Sanjay Hadiya

Developer

Seeing as the Sense digital department is frenetic most days, we’re grateful to have the calm and positive influence of Sanjay on board. He loves solving problems and helping out, but deep down he must also have a ruthless side. He’s passionate about table tennis, and we suspect he doesn’t lose too often.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Elise Brown Account Director at Sense

Elise Brown

Account Director

Music lover Elise is a shining beacon of positivity in our office, even when the pressure is on. Super organised and with an eagle eye for free snacks, she uses her ingenious mind and friendly demeanour in conjunction with her Masters degree to get great results for her clients.

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Aude Nieul

Account Manager/Production Coordinator

Creative and organised, a manager of time, resources and relationships, French ex-pat Aude is a woman with her fingers in many pies. When she’s not producing or account managing, Aude is an avid dancer (in the Beyonce style) and a proficient puzzle solver. Says it all, really.

Karissa Spiteri Finished Artist at Sense

Karissa Spiteri

Finished Artist

A Finished Artist extraordinaire and super mum to gorgeous daughter Siera, Karissa keeps a smile on her face while thoroughly taking care of business. Sipping a cup of tea out of her signature Tweety bird mug, her deft clicks of the mouse create flawless layouts and faces alike.

Andrew Thomson

Digital Strategist

Andrew is hot property. As the agency’s Digital Strategist he’s in demand, helping clients maximise their digital marketing campaigns and budgets. And as a keen grower of chilli his hot sauce recipe is mind blowing. But, despite being Scottish, Andrew isn’t so hot at golf. Or bagpipes.

Georgina Fail

Senior Account Manager

To manage a client’s work efficiently, on schedule and on budget takes resourcefulness, and this is where Georgina excels. She’s handy to have around if, for instance, you need to fix a broken tent with hair elastics. Using available resources to outstanding affect is a valuable skill she calls ‘Macguyvering’.

Tim Wilkes

Digital Producer

Tim co-ordinates all the digital work that goes through Sense. Yes, he’s brutally efficient. “You can’t make an omelette without breaking a few eggs,” might just be his life motto. It’s just as well then, that Tim is exceptionally good at making omelettes – both the edible and metaphorical variety.

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Kelly Lear Senior Designer at Sense

Kelly Lear

Senior Designer

If you’re looking for someone to transform words into pictures, Kelly is your woman. Effortlessly the most stylish person in the entire office, she isn’t afraid to get her pointy elbows into transforming any design project.

Tessa Rigby Receptionist at Sense

Tessa Rigby

Content Coordinator

With her whip-sharp wit and impeccable taste in snackable sharing, Tess knows what cuts through when it comes to all things social. Terrible at concealing her true feelings, the only thing more transparent about what Tess does and doesn’t like is the clear skill she displays at creating and scheduling on-point content for our clients’ social channels.

Adrienne Sandow Studio Manager at Sense

Adrienne Sandow

Studio Manager

Adey has all the qualities required to prepare faultlessly accurate print-ready artwork: a methodical mind, a skillful hand and an eye for detail. Such talents also come in handy as our studio manager/resident taskmaster, where she keeps accounts and creative on target without fear or favour.

Vincent Casey Senior Designer at Sense

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Harrison Friend Account Coordinator at Sense

Harrison Friend

Account Manager

Harrison began his career at Sense and over the years has consistently impressed everyone with his dedication, organisation and, importantly for an Account Manager, ability to think clearly and deliver useful solutions. Equally impressive is his knowledge of films and cars, particularly on trivia nights.

Brendan McCallum

Copywriter

Brendan is one of our senior copywriters and resident trivia whiz. You can’t write so many words on so many subjects without picking up a few tidbits. He can keep us amused for hours… until he starts telling stories about his acting days.

Emily Morant

Junior Graphic Designer

Emily began her Sense journey as a design intern, and impressed us with her dedication and ability so much we asked her to stay. With her obvious passion for all things art and design, and a sponge-like knack to absorb information, a successful career is assured. Just don’t ever, ever ask her to cook a barbecue.

Ellen Hill

Receptionist / Admin Assistant

Ten years playing competitive netball has given Ellen the level of fitness she needs to run around Sense, organising everyone and getting the stuff done that keeps the agency running smoothly. Given the distances she covers each day while traipsing all around the office, it’s a good thing she also loves travel.

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Tessa Rigby Receptionist at Sense

Tessa Rigby

Content Coordinator

With her whip-sharp wit and impeccable taste in snackable sharing, Tess knows what cuts through when it comes to all things social. Terrible at concealing her true feelings, the only thing more transparent about what Tess does and doesn’t like is the clear skill she displays at creating and scheduling on-point content for our clients’ social channels.

Anneka Hosken Account Manager at Sense

Anneka Hosken

Account Manager

Anneka has abs of steel and a heart of gold. Despite the cool exterior of her resting bitch face, she works hard to make sure all her clients feel special and everyone she works with enjoys themselves. Her organisational skills are appreciated. The dips she makes are adored.

Karissa Spiteri Finished Artist at Sense

Karissa Spiteri

Finished Artist

A Finished Artist extraordinaire and super mum to gorgeous daughter Siera, Karissa keeps a smile on her face while thoroughly taking care of business. Sipping a cup of tea out of her signature Tweety bird mug, her deft clicks of the mouse create flawless layouts and faces alike.

Brendan McCallum

Copywriter

Brendan is one of our senior copywriters and resident trivia whiz. You can’t write so many words on so many subjects without picking up a few tidbits. He can keep us amused for hours… until he starts telling stories about his acting days.

Sanjay Hadiya

Developer

Seeing as the Sense digital department is frenetic most days, we’re grateful to have the calm and positive influence of Sanjay on board. He loves solving problems and helping out, but deep down he must also have a ruthless side. He’s passionate about table tennis, and we suspect he doesn’t lose too often.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Kelly Lear Senior Designer at Sense

Kelly Lear

Senior Designer

If you’re looking for someone to transform words into pictures, Kelly is your woman. Effortlessly the most stylish person in the entire office, she isn’t afraid to get her pointy elbows into transforming any design project.

Ashley Veal Developer at Sense

Ashley Veal

Developer

Ash is always willing to help, whether that’s carrying boxes up the stairs or tech support. As a developer, he makes sure things look as beautiful in code as they do to the naked eye. Did we mention Ash is also a gun on guitar? And in property investment? Feel bad about yourself yet?

Aude Nieul

Account Manager/Production Coordinator

Creative and organised, a manager of time, resources and relationships, French ex-pat Aude is a woman with her fingers in many pies. When she’s not producing or account managing, Aude is an avid dancer (in the Beyonce style) and a proficient puzzle solver. Says it all, really.

Harrison Friend Account Coordinator at Sense

Harrison Friend

Account Manager

Harrison began his career at Sense and over the years has consistently impressed everyone with his dedication, organisation and, importantly for an Account Manager, ability to think clearly and deliver useful solutions. Equally impressive is his knowledge of films and cars, particularly on trivia nights.

Linda Lam

Senior Account Manager

Anyone who tells you ‘event planning’ is their hobby is obviously well organised. Add to that proficiency at table tennis and a passion for real estate, and in Linda we have a Senior Account Manager who is agile, fast, and gets things done with pernickety detail and creative flair.

Tim Wilkes

Digital Producer

Tim co-ordinates all the digital work that goes through Sense. Yes, he’s brutally efficient. “You can’t make an omelette without breaking a few eggs,” might just be his life motto. It’s just as well then, that Tim is exceptionally good at making omelettes – both the edible and metaphorical variety.

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Vincent Casey Senior Designer at Sense

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Marcus Rossetto

Finished Artist

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Georgina Fail

Senior Account Manager

To manage a client’s work efficiently, on schedule and on budget takes resourcefulness, and this is where Georgina excels. She’s handy to have around if, for instance, you need to fix a broken tent with hair elastics. Using available resources to outstanding affect is a valuable skill she calls ‘Macguyvering’.

Ellen Hill

Receptionist / Admin Assistant

Ten years playing competitive netball has given Ellen the level of fitness she needs to run around Sense, organising everyone and getting the stuff done that keeps the agency running smoothly. Given the distances she covers each day while traipsing all around the office, it’s a good thing she also loves travel.

Rebecca Interdonato General Manager at Sense

Rebecca Interdonato

General Manager

Rebecca brings meticulous precision to the world of production and people management. A highly experienced professional, her favourite task at work is monitoring the staff using her network of hidden cameras (and making jokes about her made up network of hidden cameras).

Elise Brown Account Director at Sense

Elise Brown

Account Director

Music lover Elise is a shining beacon of positivity in our office, even when the pressure is on. Super organised and with an eagle eye for free snacks, she uses her ingenious mind and friendly demeanour in conjunction with her Masters degree to get great results for her clients.

Adrienne Sandow Studio Manager at Sense

Adrienne Sandow

Studio Manager

Adey has all the qualities required to prepare faultlessly accurate print-ready artwork: a methodical mind, a skillful hand and an eye for detail. Such talents also come in handy as our studio manager/resident taskmaster, where she keeps accounts and creative on target without fear or favour.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital & Content Strategist

Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.

Andrew Thomson

Digital Strategist

Andrew is hot property. As the agency’s Digital Strategist he’s in demand, helping clients maximise their digital marketing campaigns and budgets. And as a keen grower of chilli his hot sauce recipe is mind blowing. But, despite being Scottish, Andrew isn’t so hot at golf. Or bagpipes.

Emily Morant

Junior Graphic Designer

Emily began her Sense journey as a design intern, and impressed us with her dedication and ability so much we asked her to stay. With her obvious passion for all things art and design, and a sponge-like knack to absorb information, a successful career is assured. Just don’t ever, ever ask her to cook a barbecue.