Sense is a creative agency  —

We create, roll out and sell strong brands
to a waiting world. A strong brand
benefits its owners - our clients.

Brand Creation

Sense can build your brand from the ground up. From a blank canvas, we can give you a brand that is equipped with everything it needs to survive and prosper: a fully developed personality, a strong voice and the will to win.

— First we prepare: know the product, define the market, identify the USP, analyse competitor activity, pinpoint the niche opportunity. We can then designate a name - if necessary - and develop a brand mark and identity, including colour palette, typestyles, photography treatment, design principles and tone of voice.

Brand Roll-out

Every interaction between your brand and your customer is an opportunity to develop a relationship. We look at those touchpoints and make sure they hold together to present a cohesive brand story that customers will embrace.

— In the presentation of your brand through passive applications we create moments of positive influence: from your stationery to your wayfinding, corporate literature, signage and packaging, our work can influence customer opinion in your favour.

Brand Sell

Advertising, marketing, promotion... there are many techniques to get your brand known. But that's not enough. We apply our creative skills to get brands liked. Because the difference between known and liked is often a sale.

— Following a structured brand strategy, we will campaign your brand with unwavering consistency and messages designed to sell. Commercial applications - including advertising in print, digital and broadcast media and developing a sales-driven web presence - will create positive interactions that lead to measurable results.

Our people

Within our team is a diverse range of specialist skills that allows Sense to tackle any brief with confidence. Introducing our smart and highly talented people…

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Producer

Tessa Rigby Receptionist at Sense

Tessa Rigby

Receptionist

Lisa Delahunty Senior Account Manager at Sense

Lisa Delahunty

Senior Account Manager

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

Anneka Hosken Account Manager at Sense

Anneka Hosken

Account Manager

Marguerite Milh Graphic Designer at Sense

Marguerite Milh

Graphic Designer

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Content Marketing Specialist

Harrison Friend Account Coordinator at Sense

Harrison Friend

Account Coordinator

Andrew Thomson

Digital Strategist

Linda Lam

Senior Account Manager

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Rebecca Interdonato General Manager at Sense

Rebecca Interdonato

General Manager

Kelly Lear Senior Designer at Sense

Kelly Lear

Senior Designer

Elise Brown Account Director at Sense

Elise Brown

Account Director

Gavin Green Photographer and Videographer at Sense

Gavin Green

Photographer and Videographer

Ashley Veal Developer at Sense

Ashley Veal

Developer

Josh Stopper Developer at Sense

Josh Stopper

Developer

Adrienne Sandow Studio Manager at Sense

Adrienne Sandow

Studio Manager

Aude Nieul

Account Manager/Production Coordinator

Vincent Casey Senior Designer at Sense

Vincent Casey

Senior Designer

Karissa Spiteri Finished Artist at Sense

Karissa Spiteri

Finished Artist

Marcus Rossetto

Finished Artist

Brendan McCallum

Copywriter

Maddison Done

Senior Account Manager

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Rebecca Interdonato General Manager at Sense

Rebecca Interdonato

General Manager

Rebecca brings meticulous precision to the world of production and people management. A highly experienced professional, her favourite task at work is monitoring the staff using her network of hidden cameras (and making jokes about her made up network of hidden cameras).

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Gavin Green Photographer and Videographer at Sense

Gavin Green

Photographer and Videographer

Gavin likes art books from Japan, music from the UK and architecture from Finland. He also likes photography, videography and animation, which is lucky because that’s what he does here at Sense. When we asked him to describe himself in three words, he replied: efficient.

Lisa Delahunty Senior Account Manager at Sense

Lisa Delahunty

Senior Account Manager

Lisa manages one of our largest clients at Sense, but that doesn’t impact her stress levels. Whether it’s delivering show stopping campaigns on a national stage, or shooting hoops on a Wednesday night, she’s one cool, calm and collected individual.

Adrienne Sandow Studio Manager at Sense

Adrienne Sandow

Studio Manager

Adey has all the qualities required to prepare faultlessly accurate print-ready artwork: a methodical mind, a skillful hand and an eye for detail. These skills also come in handy for managing our studio, which she does with style and the vocabulary of a sailor.

Marguerite Milh Graphic Designer at Sense

Marguerite Milh

Graphic Designer

Supporting our strong French population, Marguerite is a versatile graphic designer who loves getting hands-on with any project, from painting to photography. Just don’t talk to her about Comic Sans.

Karissa Spiteri Finished Artist at Sense

Karissa Spiteri

Finished Artist

A Finished Artist extraordinaire and super mum to gorgeous daughter Siera, Karissa keeps a smile on her face while thoroughly taking care of business. Sipping a cup of tea out of her signature Tweety bird mug, her deft clicks of the mouse create flawless layouts and faces alike.

Andrew Thomson

Digital Strategist

Andrew is hot property. As the agency’s Digital Strategist he’s in demand, helping clients maximise their digital marketing campaigns and budgets. And as a keen grower of chilli his hot sauce recipe is mind blowing. But, despite being Scottish, Andrew isn’t so hot at golf. Or bagpipes.

Maddison Done

Senior Account Manager

Great Account Managers have a lot of great qualities: organised, forward thinking, methodical and creative, to name a few. Maddison has the lot, along with a love of dogs that sees her volunteer her spare time at local shelters, and a dormant love of Irish dancing that we’ll all hopefully see at the next office party.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Elise Brown Account Director at Sense

Elise Brown

Account Director

Music lover Elise is a shining beacon of positivity in our office, even when the pressure is on. Super organised and with an eagle eye for free snacks, she uses her ingenious mind and friendly demeanour in conjunction with her Masters degree to get great results for her clients.

Tessa Rigby Receptionist at Sense

Tessa Rigby

Receptionist

That friendly voice that commences any call to Sense belongs to our energetic receptionist, Tessa. She’s the reason the office runs so smoothly each day and the plants (and office dogs) manage to stay alive.

Josh Stopper Developer at Sense

Josh Stopper

Developer

A full stack developer with possibly the largest tea mug you’ve ever seen, Josh builds our websites and keeps them (and the toaster) running at full capacity. From tennis 10 days a week, to baking up wildly delicious sponge cakes, he’s our go-to technical problem solver.

Anneka Hosken Account Manager at Sense

Anneka Hosken

Account Manager

Anneka has abs of steel and a heart of gold. Despite the cool exterior of her resting bitch face, she works hard to make sure all her clients feel special and everyone she works with enjoys themselves. Her organisational skills are appreciated. The dips she makes are adored.

Vincent Casey Senior Designer at Sense

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Harrison Friend Account Coordinator at Sense

Harrison Friend

Account Coordinator

Harrison is the go-to guy whenever an Account Manager needs a hand to get things done. He’s like a sponge, absorbing knowledge at an astonishing pace… which he will happily demonstrate should you ever ask him to quote a film from start to finish. Frightening.

Brendan McCallum

Copywriter

Brendan is one of our senior copywriters and resident trivia whiz. You can’t write so many words on so many subjects without picking up a few tidbits. He can keep us amused for hours… until he starts telling stories about his acting days.

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Kelly Lear Senior Designer at Sense

Kelly Lear

Senior Designer

If you’re looking for someone to transform words into pictures, Kelly is your woman. Effortlessly the most stylish person in the entire office, she isn’t afraid to get her pointy elbows into transforming any design project.

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Producer

Don’t let that friendly persona fool you. As our Digital Producer it’s Rob’s job to crack a whip over the heads of those responsible for getting our digital work out on time, on budget and with great results, and he’s as focused on that as when attacking the ski fields.

Ashley Veal Developer at Sense

Ashley Veal

Developer

Ash is always willing to help, whether that’s carrying boxes up the stairs or tech support. As a developer, he makes sure things look as beautiful in code as they do to the naked eye. Did we mention Ash is also a gun on guitar? And in property investment? Feel bad about yourself yet?

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Aude Nieul

Account Manager/Production Coordinator

Creative and organised, a manager of time, resources and relationships, French ex-pat Aude is a woman with her fingers in many pies. When she’s not producing or account managing, Aude is an avid dancer (in the Beyonce style) and a proficient puzzle solver. Says it all, really.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Content Marketing Specialist

Anna is softly spoken but don’t let that fool you: she is a digital powerhouse whose expertise covers many areas of our business. A professionally trained dance-off champion and strategic superstar, Anna’s skills and creativity make her a formidable asset on and off the d-floor.

Marcus Rossetto

Finished Artist

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Linda Lam

Senior Account Manager

Anyone who tells you ‘event planning’ is their hobby is obviously well organised. Add to that proficiency at table tennis and a passion for real estate, and in Linda we have a Senior Account Manager who is agile, fast, and gets things done with pernickety detail and creative flair.

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Producer

Don’t let that friendly persona fool you. As our Digital Producer it’s Rob’s job to crack a whip over the heads of those responsible for getting our digital work out on time, on budget and with great results, and he’s as focused on that as when attacking the ski fields.

Lisa Delahunty Senior Account Manager at Sense

Lisa Delahunty

Senior Account Manager

Lisa manages one of our largest clients at Sense, but that doesn’t impact her stress levels. Whether it’s delivering show stopping campaigns on a national stage, or shooting hoops on a Wednesday night, she’s one cool, calm and collected individual.

Anneka Hosken Account Manager at Sense

Anneka Hosken

Account Manager

Anneka has abs of steel and a heart of gold. Despite the cool exterior of her resting bitch face, she works hard to make sure all her clients feel special and everyone she works with enjoys themselves. Her organisational skills are appreciated. The dips she makes are adored.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Content Marketing Specialist

Anna is softly spoken but don’t let that fool you: she is a digital powerhouse whose expertise covers many areas of our business. A professionally trained dance-off champion and strategic superstar, Anna’s skills and creativity make her a formidable asset on and off the d-floor.

Andrew Thomson

Digital Strategist

Andrew is hot property. As the agency’s Digital Strategist he’s in demand, helping clients maximise their digital marketing campaigns and budgets. And as a keen grower of chilli his hot sauce recipe is mind blowing. But, despite being Scottish, Andrew isn’t so hot at golf. Or bagpipes.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Kelly Lear Senior Designer at Sense

Kelly Lear

Senior Designer

If you’re looking for someone to transform words into pictures, Kelly is your woman. Effortlessly the most stylish person in the entire office, she isn’t afraid to get her pointy elbows into transforming any design project.

Gavin Green Photographer and Videographer at Sense

Gavin Green

Photographer and Videographer

Gavin likes art books from Japan, music from the UK and architecture from Finland. He also likes photography, videography and animation, which is lucky because that’s what he does here at Sense. When we asked him to describe himself in three words, he replied: efficient.

Josh Stopper Developer at Sense

Josh Stopper

Developer

A full stack developer with possibly the largest tea mug you’ve ever seen, Josh builds our websites and keeps them (and the toaster) running at full capacity. From tennis 10 days a week, to baking up wildly delicious sponge cakes, he’s our go-to technical problem solver.

Aude Nieul

Account Manager/Production Coordinator

Creative and organised, a manager of time, resources and relationships, French ex-pat Aude is a woman with her fingers in many pies. When she’s not producing or account managing, Aude is an avid dancer (in the Beyonce style) and a proficient puzzle solver. Says it all, really.

Karissa Spiteri Finished Artist at Sense

Karissa Spiteri

Finished Artist

A Finished Artist extraordinaire and super mum to gorgeous daughter Siera, Karissa keeps a smile on her face while thoroughly taking care of business. Sipping a cup of tea out of her signature Tweety bird mug, her deft clicks of the mouse create flawless layouts and faces alike.

Brendan McCallum

Copywriter

Brendan is one of our senior copywriters and resident trivia whiz. You can’t write so many words on so many subjects without picking up a few tidbits. He can keep us amused for hours… until he starts telling stories about his acting days.

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Tessa Rigby Receptionist at Sense

Tessa Rigby

Receptionist

That friendly voice that commences any call to Sense belongs to our energetic receptionist, Tessa. She’s the reason the office runs so smoothly each day and the plants (and office dogs) manage to stay alive.

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Marguerite Milh Graphic Designer at Sense

Marguerite Milh

Graphic Designer

Supporting our strong French population, Marguerite is a versatile graphic designer who loves getting hands-on with any project, from painting to photography. Just don’t talk to her about Comic Sans.

Harrison Friend Account Coordinator at Sense

Harrison Friend

Account Coordinator

Harrison is the go-to guy whenever an Account Manager needs a hand to get things done. He’s like a sponge, absorbing knowledge at an astonishing pace… which he will happily demonstrate should you ever ask him to quote a film from start to finish. Frightening.

Linda Lam

Senior Account Manager

Anyone who tells you ‘event planning’ is their hobby is obviously well organised. Add to that proficiency at table tennis and a passion for real estate, and in Linda we have a Senior Account Manager who is agile, fast, and gets things done with pernickety detail and creative flair.

Rebecca Interdonato General Manager at Sense

Rebecca Interdonato

General Manager

Rebecca brings meticulous precision to the world of production and people management. A highly experienced professional, her favourite task at work is monitoring the staff using her network of hidden cameras (and making jokes about her made up network of hidden cameras).

Elise Brown Account Director at Sense

Elise Brown

Account Director

Music lover Elise is a shining beacon of positivity in our office, even when the pressure is on. Super organised and with an eagle eye for free snacks, she uses her ingenious mind and friendly demeanour in conjunction with her Masters degree to get great results for her clients.

Ashley Veal Developer at Sense

Ashley Veal

Developer

Ash is always willing to help, whether that’s carrying boxes up the stairs or tech support. As a developer, he makes sure things look as beautiful in code as they do to the naked eye. Did we mention Ash is also a gun on guitar? And in property investment? Feel bad about yourself yet?

Adrienne Sandow Studio Manager at Sense

Adrienne Sandow

Studio Manager

Adey has all the qualities required to prepare faultlessly accurate print-ready artwork: a methodical mind, a skillful hand and an eye for detail. These skills also come in handy for managing our studio, which she does with style and the vocabulary of a sailor.

Vincent Casey Senior Designer at Sense

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Marcus Rossetto

Finished Artist

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Maddison Done

Senior Account Manager

Great Account Managers have a lot of great qualities: organised, forward thinking, methodical and creative, to name a few. Maddison has the lot, along with a love of dogs that sees her volunteer her spare time at local shelters, and a dormant love of Irish dancing that we’ll all hopefully see at the next office party.