Case Study Oblica

The hearth has always been the emotional centre of the home, a symbol of emotional warmth as much as a source of physical heat. Oblica’s European designs challenge our traditional notion of a fireplace. But how could their striking contemporary forms find a place in the hearts and homes, not to mention retail outlets, of Australia? Oblica asked Sense to find the answer.

The Brief

Oblica briefed Sense to create a high-end brand synonymous with leading-edge design and technology that gave Australian’s the opportunity to create a truly stunning centrepiece in their home.

The Solution

Sense created a refined brand and visual language that celebrated the ritual of fire. The brand’s aesthetics were conveyed through highly-styled photography. Sense also launched of a responsive website and digital strategy that differentiated Oblica from traditional retailers in the category whilst maximising lead generation. We then devised a B2B strategy and communication plan to fast track the adoption of Oblica’s products by the traditional retailers.

The Outcome

Oblica is now recognised as the leading brand in the premium fireplace category. Sense has taken Oblica from zero resellers in 2013 to 35 retail outlets throughout Australia and NZ. The success of the strategy has meant that Oblica’s brand portfolio is also expanding to include other major European brands.

What we did:
  • Brand Creation

  • Brand Positioning
  • Advertising Strategy
  • UX, UI & Digital Design
  • Website Development
  • Conversion Optimisation
  • Social Media Campaigns
  • Digital Strategy
  • Digital Content Creation
  • Photography & Retouching

Oblica a-frame store sign on street corner
Oblica brochure stacked with rubber band
Oblica brochure detail
Oblica brochure with green rubber band
Oblica brochure close up of wood stack
Oblica brochure covers
Oblica hanging store signage
Oblica brochure accessory products page
Oblica brochure layout covers
Oblica brochure layout
Oblica fireplace in home photography
Oblica winter home photography
Oblica brochure fireplace drawings