Sense Wrapping Paper
Reducing waste and recycling ideas
At Sense we hate waste. So we wondered whether we could convey our Yuletide greetings via a re-usable medium.
We sent three not-so-wise men, a weekend carpenter and a lapsed virgin in search of the answer and they gave birth to the idea of Sense Xmas Wrapping.
In what has become a long-cherished tradition dating back some 5000 weeks, Sense’s creative minds take up the yearly challenge to create unexpected variations of this often-overlooked medium.
Winning designs have included cruelly comedic illustrations, Jeff Koons-esque mash-ups and even provided a final resting place for crucified creative concepts.
Sometimes charming, occasionally confronting and often bewildering, Sense Xmas Wrapping is guaranteed to replace “Ho! Ho! Ho!” with “Huh? Huh? Huh?”
- GRAPHIC DESIGN