XO

A love letter to city living.

A prestige development of boutique apartments, crafted with exquisite care to offer a city lifestyle without compromise. The culture, the art, the architecture and the best cafes and parks… right there at your feet.

Sense saw the romance of Melbourne as the perfect starting point for the brand, inviting people to fall in love with XO through a ravishing brochure, a slick website, tasteful sales suite and alluring signage.

Evocative photography and a logo inspired by bold architectural forms seal everything with a kiss, communicating the sophistication and appeal of this urban oasis.

What we did:
  • PROJECT NAMING

  • BRAND CREATION
  • COMMUNICATION STRATEGY
  • SALES SUITE DESIGN
  • DIGITAL STRATEGY
  • PHOTOGRAPHY
  • WEBSITE DEVELOPMENT
  • LEAD GENERATION STRATEGY