Sense is a creative agency  —

We create, roll out and sell strong brands
to a waiting world. A strong brand
benefits its owners - our clients.

Brand Creation

Sense can build your brand from the ground up. From a blank canvas, we can give you a brand that is equipped with everything it needs to survive and prosper: a fully developed personality, a strong voice and the will to win.

— First we prepare: know the product, define the market, identify the USP, analyse competitor activity, pinpoint the niche opportunity. We can then designate a name - if necessary - and develop a brand mark and identity, including colour palette, typestyles, photography treatment, design principles and tone of voice.

Brand Roll-out

Every interaction between your brand and your customer is an opportunity to develop a relationship. We look at those touchpoints and make sure they hold together to present a cohesive brand story that customers will embrace.

— In the presentation of your brand through passive applications we create moments of positive influence: from your stationery to your wayfinding, corporate literature, signage and packaging, our work can influence customer opinion in your favour.

Brand Sell

Advertising, marketing, promotion... there are many techniques to get your brand known. But that's not enough. We apply our creative skills to get brands liked. Because the difference between known and liked is often a sale.

— Following a structured brand strategy, we will campaign your brand with unwavering consistency and messages designed to sell. Commercial applications - including advertising in print, digital and broadcast media and developing a sales-driven web presence - will create positive interactions that lead to measurable results.

Our people

Within our team is a diverse range of specialist skills that allows Sense to tackle any brief with confidence. Introducing our smart and highly talented people…

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Vincent Casey

Senior Designer

Ellen Hill

Social Media & Content Manager

Hannah Hawker

Digital Campaign Manager

Travis Jordon

Senior Account Manager

Steve Darsow

Senior Finished Artist

Yuki Kubota

Technical Lead

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Igal Hodirker

Art Director

Kylie Lovell

Finance and Administration Manager

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital Campaign Team Lead

Nina Roslan

Account Director

Erin Nottage

Senior Account Manager

Felicity Case-Mejia

Graphic Designer

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Producer

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Ellen Hill

Social Media & Content Manager

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Nina Roslan

Account Director

During COVID lockdowns Nina became addicted to Korean dramas. Not one to do anything by half-measure, she’s now studying the language so she can watch them without subtitles. That’s the kind of commitment Nina brings to work every day. It’s a kind of superpower.

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Producer

Don’t let that friendly persona fool you. As our Digital Producer it’s Rob’s job to crack a whip over the heads of those responsible for getting our digital work out on time, on budget and with great results, and he’s as focused on that as when attacking the ski fields.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital Campaign Team Lead

Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.

Travis Jordon

Senior Account Manager

Our property clients got lucky when Trav joined the Sense team. Apart from his passion for real estate, his enthusiasm and attention to detail, Trav’s keen eye for design and interior styling comes in handy when briefing and reviewing creative work. And when we want to rearrange our throw cushions.

Felicity Case-Mejia

Graphic Designer

A lot of creative types are bad at maths. But what Flick lacks in number-skills she more than makes up for with design ability. Flick can draw. She also creates stunning layouts and awesome illustrations. So, despite her numerical dyslexia, if you need a visual problem solved you can always count on Flick.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Pete’s 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Kylie Lovell

Finance and Administration Manager

At home on her country property, Kylie is kept busy looking after her horses, dogs, goats and chickens. There’s no respite at work, where she tends to the financial and administrative needs of our agency and people. Under Kylie’s care, all creatures great and small flourish.

Hannah Hawker

Digital Campaign Manager

Hannah makes building, optimising and strategising digital ad campaigns that deliver genuine leads for our clients look as simple as riding a bike, which is ironic because that’s the one thing she can’t do. Balances difficult tasks with ease but struggles against gravity. Go figure.

Erin Nottage

Senior Account Manager

If you want to succeed as an Account Manager and you talk as much as Erin, make sure you also have her other qualities. Listen, be organised, provide insights, have an opinion, and develop a vocabulary that includes words like garrulous, multiloquent and loquacious.

Yuki Kubota

Technical Lead

Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Hannah Hawker

Digital Campaign Manager

Hannah makes building, optimising and strategising digital ad campaigns that deliver genuine leads for our clients look as simple as riding a bike, which is ironic because that’s the one thing she can’t do. Balances difficult tasks with ease but struggles against gravity. Go figure.

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Kylie Lovell

Finance and Administration Manager

At home on her country property, Kylie is kept busy looking after her horses, dogs, goats and chickens. There’s no respite at work, where she tends to the financial and administrative needs of our agency and people. Under Kylie’s care, all creatures great and small flourish.

Nina Roslan

Account Director

During COVID lockdowns Nina became addicted to Korean dramas. Not one to do anything by half-measure, she’s now studying the language so she can watch them without subtitles. That’s the kind of commitment Nina brings to work every day. It’s a kind of superpower.

Felicity Case-Mejia

Graphic Designer

A lot of creative types are bad at maths. But what Flick lacks in number-skills she more than makes up for with design ability. Flick can draw. She also creates stunning layouts and awesome illustrations. So, despite her numerical dyslexia, if you need a visual problem solved you can always count on Flick.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Pete’s 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Ellen Hill

Social Media & Content Manager

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Travis Jordon

Senior Account Manager

Our property clients got lucky when Trav joined the Sense team. Apart from his passion for real estate, his enthusiasm and attention to detail, Trav’s keen eye for design and interior styling comes in handy when briefing and reviewing creative work. And when we want to rearrange our throw cushions.

Yuki Kubota

Technical Lead

Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital Campaign Team Lead

Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.

Erin Nottage

Senior Account Manager

If you want to succeed as an Account Manager and you talk as much as Erin, make sure you also have her other qualities. Listen, be organised, provide insights, have an opinion, and develop a vocabulary that includes words like garrulous, multiloquent and loquacious.

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Producer

Don’t let that friendly persona fool you. As our Digital Producer it’s Rob’s job to crack a whip over the heads of those responsible for getting our digital work out on time, on budget and with great results, and he’s as focused on that as when attacking the ski fields.