Sense is a creative agency  —

We create, roll out and sell strong brands
to a waiting world. A strong brand
benefits its owners - our clients.

Brand Creation

Sense can build your brand from the ground up. From a blank canvas, we can give you a brand that is equipped with everything it needs to survive and prosper: a fully developed personality, a strong voice and the will to win.

— First we prepare: know the product, define the market, identify the USP, analyse competitor activity, pinpoint the niche opportunity. We can then designate a name - if necessary - and develop a brand mark and identity, including colour palette, typestyles, photography treatment, design principles and tone of voice.

Brand Roll-out

Every interaction between your brand and your customer is an opportunity to develop a relationship. We look at those touchpoints and make sure they hold together to present a cohesive brand story that customers will embrace.

— In the presentation of your brand through passive applications we create moments of positive influence: from your stationery to your wayfinding, corporate literature, signage and packaging, our work can influence customer opinion in your favour.

Brand Sell

Advertising, marketing, promotion... there are many techniques to get your brand known. But that's not enough. We apply our creative skills to get brands liked. Because the difference between known and liked is often a sale.

— Following a structured brand strategy, we will campaign your brand with unwavering consistency and messages designed to sell. Commercial applications - including advertising in print, digital and broadcast media and developing a sales-driven web presence - will create positive interactions that lead to measurable results.

Our people

Within our team is a diverse range of specialist skills that allows Sense to tackle any brief with confidence. Introducing our smart and highly talented people…

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

Ellen Hill

Writer & Content Editor

Shehzeen Pottachira

Senior Account Manager

Georgina Toole

Senior Integrated Producer

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Vincent_Casey

Vincent Casey

Senior Designer

Marcus Rossetto

Traffic Manager

Steve Darsow

Senior Finished Artist

Kirstie Ly

Account Director

Yuki Kubota

Senior Web Developer

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Georgina Toole

Senior Integrated Producer

GT brings our ideas to life, but nobody really knows how she does it. It’s a miracle that she can deliver every job on time, on budget, and with such high levels of polish. But what’s really amazing is how she can ruthlessly crack her whip over our heads while making us laugh like giddy school children. Kudos.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Marcus Rossetto

Traffic Manager

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Shehzeen Pottachira

Senior Account Manager

Acing it at the office as much as on the tennis courts, Shehz brings style and passion to her role as Senior Account Manager for our blue-chip property and development clients. Although unable to hold a tune, her positive attitude truly sings… with only an occasional reminder necessary as to the importance of using her ‘inside voice.’

Yuki Kubota

Senior Web Developer

Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Vincent_Casey

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Ellen Hill

Writer & Content Editor

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Kirstie Ly

Account Director

Like all good Hufflepuffs, Kirstie is friendly, loyal and determined. Mainly, though, she is exceptionally good at making magic happen, which is simply another way to describe how she can make the most difficult and complex tasks seem easy. She certainly has us spellbound.

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Ellen Hill

Writer & Content Editor

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Georgina Toole

Senior Integrated Producer

GT brings our ideas to life, but nobody really knows how she does it. It’s a miracle that she can deliver every job on time, on budget, and with such high levels of polish. But what’s really amazing is how she can ruthlessly crack her whip over our heads while making us laugh like giddy school children. Kudos.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Vincent_Casey

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Yuki Kubota

Senior Web Developer

Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Shehzeen Pottachira

Senior Account Manager

Acing it at the office as much as on the tennis courts, Shehz brings style and passion to her role as Senior Account Manager for our blue-chip property and development clients. Although unable to hold a tune, her positive attitude truly sings… with only an occasional reminder necessary as to the importance of using her ‘inside voice.’

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Marcus Rossetto

Traffic Manager

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Kirstie Ly

Account Director

Like all good Hufflepuffs, Kirstie is friendly, loyal and determined. Mainly, though, she is exceptionally good at making magic happen, which is simply another way to describe how she can make the most difficult and complex tasks seem easy. She certainly has us spellbound.