Sense is a creative agency  —

We create, roll out and sell strong brands
to a waiting world. A strong brand
benefits its owners - our clients.

Brand Creation

Sense can build your brand from the ground up. From a blank canvas, we can give you a brand that is equipped with everything it needs to survive and prosper: a fully developed personality, a strong voice and the will to win.

— First we prepare: know the product, define the market, identify the USP, analyse competitor activity, pinpoint the niche opportunity. We can then designate a name - if necessary - and develop a brand mark and identity, including colour palette, typestyles, photography treatment, design principles and tone of voice.

Brand Roll-out

Every interaction between your brand and your customer is an opportunity to develop a relationship. We look at those touchpoints and make sure they hold together to present a cohesive brand story that customers will embrace.

— In the presentation of your brand through passive applications we create moments of positive influence: from your stationery to your wayfinding, corporate literature, signage and packaging, our work can influence customer opinion in your favour.

Brand Sell

Advertising, marketing, promotion... there are many techniques to get your brand known. But that's not enough. We apply our creative skills to get brands liked. Because the difference between known and liked is often a sale.

— Following a structured brand strategy, we will campaign your brand with unwavering consistency and messages designed to sell. Commercial applications - including advertising in print, digital and broadcast media and developing a sales-driven web presence - will create positive interactions that lead to measurable results.

Our people

Within our team is a diverse range of specialist skills that allows Sense to tackle any brief with confidence. Introducing our smart and highly talented people…

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

Igal Hodirker

Creative Director

Sonia Conti

Group Account Director & Production Manager

Susanna Morton Digital Producer

Susanna Morton

Digital Producer

Vincent Casey

Senior Designer

Steve Darsow

Senior Finished Artist

Yuki Kubota

Technical Lead

Elizabeth Phan-Roper

Account Manager

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Kylie Lovell

Finance Manager & Operational Manager

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Director

Ellen Hill

Social Media & Content Manager

Nina Roslan

Account Director

Felicity Case-Mejia

Graphic Designer

Sophie Bergogne

Account Manager

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Kylie Lovell

Finance Manager & Operational Manager

At home on her country property, Kylie is kept busy looking after her horses, dogs, goats and chickens. There’s no respite at work, where she tends to the financial and administrative needs of our agency and people. Under Kylie’s care, all creatures great and small flourish.

Susanna Morton Digital Producer

Susanna Morton

Digital Producer

As our Digital Producer, Susanna (aka Suse) is the steady force behind every digital project, ensuring everything runs smoothly and on time. She takes client success as seriously as she takes her condiments, a true connoisseur who can always be relied on to have a mini mayo up her sleeve. With Suse at the helm, your project is in expert hands, perfectly seasoned for success

Nina Roslan

Account Director

During COVID lockdowns Nina became addicted to Korean dramas. Not one to do anything by half-measure, she’s now studying the language so she can watch them without subtitles. That’s the kind of commitment Nina brings to work every day. It’s a kind of superpower.

Yuki Kubota

Technical Lead

Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Pete’s 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Sonia Conti

Group Account Director & Production Manager

Anyone as dedicated to her clients as Sonia, who works as hard wrangling a multitude of humans to deliver the best possible solutions and ensure every job is finished to perfection, deserves some me-time at the end of a day. Sonia has Yin Yoga. And a big cuddly labrador.

Ellen Hill

Social Media & Content Manager

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Sophie Bergogne

Account Manager

With her smooth accent, chic yet casual style and absolute, buttoned-up professionalism, it’s difficult to imagine Sophie roughing it in the bush. That said, she loves camping, beer and sport. She might hail from France, but she has distinctly Aussie joie de vivre.

Igal Hodirker

Creative Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. Who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Director

Don’t let that friendly persona fool you, as our Digital Director, Rob’s a natural leader who knows how to get things done. He’s got a great eye for the big picture while keeping our digital projects running smoothly. Whether it’s managing the team or coming up with new ideas, Rob makes sure everything we deliver hits the mark.

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Felicity Case-Mejia

Graphic Designer

A lot of creative types are bad at maths. But what Flick lacks in number-skills she more than makes up for with design ability. Flick can draw. She also creates stunning layouts and awesome illustrations. So, despite her numerical dyslexia, if you need a visual problem solved you can always count on Flick.

Elizabeth Phan-Roper

Account Manager

There are two passions in Elizabeth’s life: supporting the Western Bulldogs in the AFL and supporting her clients here at Sense. In both instances her loyalty is one-eyed and unwavering. We can only assume she’s much calmer in the office than the MCG.

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Sonia Conti

Group Account Director & Production Manager

Anyone as dedicated to her clients as Sonia, who works as hard wrangling a multitude of humans to deliver the best possible solutions and ensure every job is finished to perfection, deserves some me-time at the end of a day. Sonia has Yin Yoga. And a big cuddly labrador.

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Yuki Kubota

Technical Lead

Yuki is neither loud nor flashy. Which is a good thing, because there’s no call for brashness when you’re building a website. It’s a methodical process that requires concentration, attention to detail, technical knowledge and a steely resolve to see the job through. Shhhhh… Yuki’s working…

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Pete’s 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Rob Crabtree Digital Producer at Sense

Rob Crabtree

Digital Director

Don’t let that friendly persona fool you, as our Digital Director, Rob’s a natural leader who knows how to get things done. He’s got a great eye for the big picture while keeping our digital projects running smoothly. Whether it’s managing the team or coming up with new ideas, Rob makes sure everything we deliver hits the mark.

Nina Roslan

Account Director

During COVID lockdowns Nina became addicted to Korean dramas. Not one to do anything by half-measure, she’s now studying the language so she can watch them without subtitles. That’s the kind of commitment Nina brings to work every day. It’s a kind of superpower.

Sophie Bergogne

Account Manager

With her smooth accent, chic yet casual style and absolute, buttoned-up professionalism, it’s difficult to imagine Sophie roughing it in the bush. That said, she loves camping, beer and sport. She might hail from France, but she has distinctly Aussie joie de vivre.

Igal Hodirker

Creative Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. Who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Susanna Morton Digital Producer

Susanna Morton

Digital Producer

As our Digital Producer, Susanna (aka Suse) is the steady force behind every digital project, ensuring everything runs smoothly and on time. She takes client success as seriously as she takes her condiments, a true connoisseur who can always be relied on to have a mini mayo up her sleeve. With Suse at the helm, your project is in expert hands, perfectly seasoned for success

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Elizabeth Phan-Roper

Account Manager

There are two passions in Elizabeth’s life: supporting the Western Bulldogs in the AFL and supporting her clients here at Sense. In both instances her loyalty is one-eyed and unwavering. We can only assume she’s much calmer in the office than the MCG.

Kylie Lovell

Finance Manager & Operational Manager

At home on her country property, Kylie is kept busy looking after her horses, dogs, goats and chickens. There’s no respite at work, where she tends to the financial and administrative needs of our agency and people. Under Kylie’s care, all creatures great and small flourish.

Ellen Hill

Social Media & Content Manager

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Felicity Case-Mejia

Graphic Designer

A lot of creative types are bad at maths. But what Flick lacks in number-skills she more than makes up for with design ability. Flick can draw. She also creates stunning layouts and awesome illustrations. So, despite her numerical dyslexia, if you need a visual problem solved you can always count on Flick.