Sense is a creative agency  —

We create, roll out and sell strong brands
to a waiting world. A strong brand
benefits its owners - our clients.

Brand Creation

Sense can build your brand from the ground up. From a blank canvas, we can give you a brand that is equipped with everything it needs to survive and prosper: a fully developed personality, a strong voice and the will to win.

— First we prepare: know the product, define the market, identify the USP, analyse competitor activity, pinpoint the niche opportunity. We can then designate a name - if necessary - and develop a brand mark and identity, including colour palette, typestyles, photography treatment, design principles and tone of voice.

Brand Roll-out

Every interaction between your brand and your customer is an opportunity to develop a relationship. We look at those touchpoints and make sure they hold together to present a cohesive brand story that customers will embrace.

— In the presentation of your brand through passive applications we create moments of positive influence: from your stationery to your wayfinding, corporate literature, signage and packaging, our work can influence customer opinion in your favour.

Brand Sell

Advertising, marketing, promotion... there are many techniques to get your brand known. But that's not enough. We apply our creative skills to get brands liked. Because the difference between known and liked is often a sale.

— Following a structured brand strategy, we will campaign your brand with unwavering consistency and messages designed to sell. Commercial applications - including advertising in print, digital and broadcast media and developing a sales-driven web presence - will create positive interactions that lead to measurable results.

Our people

Within our team is a diverse range of specialist skills that allows Sense to tackle any brief with confidence. Introducing our smart and highly talented people…

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital & Content Strategist

Marcus Rossetto

Finished Artist

Sanjay Hadiya

Developer

Tim Wilkes

Digital Producer

Aira Pimping

Junior Graphic Designer

Shehzeen Pottachira

Senior Account Manager

Aleesha Powell

Reception & Administration

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Vincent_Casey

Vincent Casey

Senior Designer

Aude Nieul

Production Manager

Harrison Friend

Senior Account Manager

Andrew Thomson

Digital Strategist

Ellen Hill

Writer & Content Editor

Lisa Delahunty Senior Account Manager at Sense

Lisa Delahunty

Account Director

Steve Darsow

Senior Finished Artist

Vladlena Sergueeva

Senior Account Manager

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Harrison Friend

Senior Account Manager

All aspiring Account Managers should talk to Harrison about how the job is done. They’d learn a lot about commitment, time management, communication, strategic thinking… all the things we (and our clients) expect and appreciate. Of course, he’s much too busy to take random calls. And probably too nice to refuse.

Sanjay Hadiya

Developer

Seeing as the Sense digital department is frenetic most days, we’re grateful to have the calm and positive influence of Sanjay on board. He loves solving problems and helping out, but deep down he must also have a ruthless side. He’s passionate about table tennis, and we suspect he doesn’t lose too often.

Lisa Delahunty Senior Account Manager at Sense

Lisa Delahunty

Account Director

Lisa manages one of our largest clients at Sense, but that doesn’t impact her stress levels. Whether it’s delivering show stopping campaigns on a national stage, or shooting hoops on a Wednesday night, she’s one cool, calm and collected individual.

Shehzeen Pottachira

Senior Account Manager

Acing it at the office as much as on the tennis courts, Shehz brings style and passion to her role as Senior Account Manager for our blue-chip property and development clients. Although unable to hold a tune, her positive attitude truly sings… with only an occasional reminder necessary as to the importance of using her ‘inside voice.’

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Aude Nieul

Production Manager

Creative and organised, a manager of time, resources and relationships, French ex-pat Aude is a woman with her fingers in many pies. When she’s not producing, Aude is an avid dancer (in the Beyonce style) and a proficient puzzle solver. Says it all, really.

Marcus Rossetto

Finished Artist

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Ellen Hill

Writer & Content Editor

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Aira Pimping

Junior Graphic Designer

Raised on an aesthetic diet of horror films, anime and 80s pop, Aira’s predilection for bold colours and little details make her a design force to be reckoned with. Equally skilled at patting dogs and snacking as she is at crafting visual sensations, when not working you’ll likely find her strolling in blissful daydream or giving woefully inaccurate directions to tourists.

Vladlena Sergueeva

Senior Account Manager

As versatile in her role as in her ability to translate between English, Russian and French, Vlada brings a global sensibility to her work as Senior Account Manager. No challenge is too great for her worldly, adventurous mind – unless it’s making sense of choice Australian slang, or cooking something edible.

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Vincent_Casey

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital & Content Strategist

Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.

Andrew Thomson

Digital Strategist

Andrew is hot property. As the agency’s Digital Strategist he’s in demand, helping clients maximise their digital marketing campaigns and budgets. And as a keen grower of chilli his hot sauce recipe is mind blowing. But, despite being Scottish, Andrew isn’t so hot at golf. Or bagpipes.

Tim Wilkes

Digital Producer

Tim co-ordinates all the digital work that goes through Sense. Yes, he’s brutally efficient. “You can’t make an omelette without breaking a few eggs,” might just be his life motto. It’s just as well then, that Tim is exceptionally good at making omelettes – both the edible and metaphorical variety.

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Aleesha Powell

Reception & Administration

We’re pretty certain that Aleesha has a box of positivity pills stashed away in her top drawer. It’s all we can think of to explain how she can attack every task with so much enthusiasm, how she can fit so much into a weekend, how she can smile all day long and laugh at everyone’s jokes – even the really lame ones.

David Whiteside Director of Planning at Sense

David Whiteside

Director of Planning

With a head for business and a passion for cooking, Dave’s croquembouche is almost as impressive as his brand strategies (which are also sweet and somewhat healthier). Kind to clients and staff alike, Dave’s food, like his strategy, comes from the heart.

Igal Hodirker Art Director at Sense

Igal Hodirker

Art Director

Igal knows how to work outside the box, drawing inspiration from his eclectic international background. He’s an Australian Israeli Russian who helps transform the agency’s good work into great work. Plus he can cook anything on a sandwich grill. Anything. Seriously.

Anna Halliday Content Marketing Specialist at Sense

Anna Halliday

Digital & Content Strategist

Her acumen fuelled by a steady diet of honey lattes, the softly spoken Anna is a full-service digital ninja hiding in plain sight. Endowed with oceanic reserves of patience, she is an expert in several key areas of our business, and rarely says no to work… which may explain the big glass of Shiraz she rewards herself with on her occasional escapes to the country.

Sanjay Hadiya

Developer

Seeing as the Sense digital department is frenetic most days, we’re grateful to have the calm and positive influence of Sanjay on board. He loves solving problems and helping out, but deep down he must also have a ruthless side. He’s passionate about table tennis, and we suspect he doesn’t lose too often.

Aira Pimping

Junior Graphic Designer

Raised on an aesthetic diet of horror films, anime and 80s pop, Aira’s predilection for bold colours and little details make her a design force to be reckoned with. Equally skilled at patting dogs and snacking as she is at crafting visual sensations, when not working you’ll likely find her strolling in blissful daydream or giving woefully inaccurate directions to tourists.

Aleesha Powell

Reception & Administration

We’re pretty certain that Aleesha has a box of positivity pills stashed away in her top drawer. It’s all we can think of to explain how she can attack every task with so much enthusiasm, how she can fit so much into a weekend, how she can smile all day long and laugh at everyone’s jokes – even the really lame ones.

Guillaume Roux Creative Director at Sense

Guillaume Roux

Creative Director

Guillaume has an uncanny ability to deliver exactly the right creative solution according to the demands of the brief and the needs of the client and all with a French accent. He also has the uncanny ability to deliver wine and cheese to our staff at exactly the right time.

Vincent_Casey

Vincent Casey

Senior Designer

Vincent is a pro at transforming creative briefs into designer masterpieces. His sharp wit is amplified by his thick Irish accent (which somehow makes those jokes sound even drier) but he’s a kind-hearted soul with great taste in beer and t-shirts so we’ll keep him around.

Harrison Friend

Senior Account Manager

All aspiring Account Managers should talk to Harrison about how the job is done. They’d learn a lot about commitment, time management, communication, strategic thinking… all the things we (and our clients) expect and appreciate. Of course, he’s much too busy to take random calls. And probably too nice to refuse.

Ellen Hill

Writer & Content Editor

Equipped with a degree in journalism, a passion for the written word and a natural ability to connect with people, Ellen enjoys nothing more than creating client-appropriate content that demands attention. Except maybe red velvet cupcakes. She’s pretty fond of those tempting morsels, too.

Steve Darsow

Senior Finished Artist

Artwork can be a pernickety business. Luckily we have Steve to make sure nothing leaves the building that isn’t perfect. A natural cynic, he assumes that every job will have a problem to be found and corrected. He’s usually wrong of course, which might be why he attacks a game of squash with such vigour.

Damien Cheney Digital Director at Sense

Damien Cheney

Digital Director

Over the course of his career, Damien has started two successful businesses and maintained a passion for all things digital. It’s this genuine love for the work, teamed with a great sense of humour and an unstoppable drive, which has ensured his continued success at Sense.

Sue O’Neill Finance Manager at Sense

Sue O’Neill

Finance Manager

The financial management of a successful business requires a responsible, intelligent leader who commands respect. For us, that’s Sue. A native of the Fitzroy jungle, Sue and her dog Edie can often be seen cruising down Brunswick Street in search of the perfect cup of coffee.

Marcus Rossetto

Finished Artist

When he’s not preparing invariably perfect artwork, Marcus keeps busy putting smiles on our faces with his distinctive humour. He looks like a Fitzroy native and loves street art, but don’t let the beard fool you; he hails from Tasmania and can withstand temperatures mere mortals find intolerable.

Tim Wilkes

Digital Producer

Tim co-ordinates all the digital work that goes through Sense. Yes, he’s brutally efficient. “You can’t make an omelette without breaking a few eggs,” might just be his life motto. It’s just as well then, that Tim is exceptionally good at making omelettes – both the edible and metaphorical variety.

Shehzeen Pottachira

Senior Account Manager

Acing it at the office as much as on the tennis courts, Shehz brings style and passion to her role as Senior Account Manager for our blue-chip property and development clients. Although unable to hold a tune, her positive attitude truly sings… with only an occasional reminder necessary as to the importance of using her ‘inside voice.’

Peter Milne Head of Copy and Content at Sense

Peter Milne

Head of Copy and Content

Petes 70s-inspired style and willingness to share a wealth of knowledge are just a couple of the reasons he’s an asset here at Sense. Guiding the Copy and Content team on their quest for world domination, his cool and calm demeanour perfectly offsets a dark sense of humour.

Aude Nieul

Production Manager

Creative and organised, a manager of time, resources and relationships, French ex-pat Aude is a woman with her fingers in many pies. When she’s not producing, Aude is an avid dancer (in the Beyonce style) and a proficient puzzle solver. Says it all, really.

Andrew Thomson

Digital Strategist

Andrew is hot property. As the agency’s Digital Strategist he’s in demand, helping clients maximise their digital marketing campaigns and budgets. And as a keen grower of chilli his hot sauce recipe is mind blowing. But, despite being Scottish, Andrew isn’t so hot at golf. Or bagpipes.

Lisa Delahunty Senior Account Manager at Sense

Lisa Delahunty

Account Director

Lisa manages one of our largest clients at Sense, but that doesn’t impact her stress levels. Whether it’s delivering show stopping campaigns on a national stage, or shooting hoops on a Wednesday night, she’s one cool, calm and collected individual.

Vladlena Sergueeva

Senior Account Manager

As versatile in her role as in her ability to translate between English, Russian and French, Vlada brings a global sensibility to her work as Senior Account Manager. No challenge is too great for her worldly, adventurous mind – unless it’s making sense of choice Australian slang, or cooking something edible.