Botanic
Creating a living, breathing brand.
Located directly opposite Melbourne’s Royal Botanic Gardens, the name ‘Botanic’ almost chose itself. The stunning photography however, featured on the website, signage, sales suite and brochure, was pure inspiration. Shot and retouched entirely in-house.
What we did:
BRAND POSITIONING & COMMUNICATION STRATEGY
- CONTENT PLANNING & CREATION
- ADVERTISING STRATEGY & MEDIA PLANNING
- ART DIRECTION & DESIGN
- INTEGRATED CAMPAIGN IDEATION
- COPYWRITING & CONTENT CREATION
- TYPOGRAPHY & GRAPHIC DESIGN