Case Study Builders Academy Australia
Builders Academy offers tradies an opportunity to upskill in a challenging, hands-on learning environment. But how do you convince tradies to go back to school when most couldn’t wait to leave?
The Simonds Group asked Sense to turn their new Registered Training Organisation into the leading Australian institution in building and construction.
Sense discovered that while tradesmen acknowledge the benefits of training, negative experiences at school have left them emotionally disconnected from education. We had to sell this audience on the opportunities further education offered.
So we positioned Builders Academy as a place absolutely unlike school, where tradies could learn skills that would earn them peer recognition. Our call to action was to be more than just a tradie. It was to “become a legend”.
Sense built the brand through a new visual identity and advertising campaign. Our complementary digital campaign, landing pages and easy online enrolment netted the highest conversion rate of any Sense project.
Builders Academy launched with five courses and zero enrolments. Within 18 months it had 12 courses and over 5,000 students. As a result Builders Academy employed 30 extra trainers and opened new centres in NSW and Queensland.
Within a year, unique visits to the website had grown exponentially and Builders Academy became Australia’s fastest-growing provider of construction training. In 2020 Builders Academy was awarded the Training Provider of the Year.
- Communication Strategy
- Digital Strategy
- Customer Engagement
- Art Direction & Copywriting
- Integrated Campaign Ideation
- UX, UI & Digital Design
- Website Development
- Conversion Optimisation
- Social Media Campaigns
- Landing Pages