Bringing a Japanese shopping wonderland to life

Sense was tasked to create a brand campaign that could also be used in retail executions. Staying true to Daiso’s colourful brand personality, our social media strategy, point-of-sale activation and cinema ad provide multifaceted flexibility.

What we did:
  • Communication Strategy

  • Digital Strategy
  • Customer Engagement
  • Art Direction
  • Integrated Campaign Ideation
  • Photography & Videography
  • Social Media Campaigns
  • Email Marketing

Daiso Australia tribe brochure
Daiso Australia logo and tagline Animation
Young girl wearing Daiso Australia products
Daiso Australia tribe banners in store
Daiso Australia product of the week advertising
Daiso Australia three girls wearing products
Daiso Australia tribe brochure
Daiso Australia tribe winter banner in store
Daiso Australia tribe store signage
Daiso Australia stamp messaging