Flash Fwd

A digital laneways experience.

Flash Fwd is an initiative by City of Melbourne to create a connected network of laneways with their own stories, visuals and acoustic designs. Sense were tasked with designing and building an immersive digital experience to showcase more than 80 Melbourne artists commissioned to create art installations, albums and live music across the city. Acting as the primary showcase for Flash Fwd, the website is a sensory feast of imagery and movement, yet accessible and easy to navigate.

What we did:
  • Brand Identity

  • Website UX and design
  • Website development