Reconstructive surgery for an ailing brand.
As the government funded authority on men’s reproductive and sexual health, Andrology Australia was doing important work. But the name was virtually impossible to remember: few people know what ‘andrology’ means. They decided to relaunch with a more memorable moniker, and we took the opportunity to give them an equally memorable brand identity.
BRAND CREATION & POSITIONING
- Art direction & Design
- COMMUNICATION STRATEGY