Key West

Unlocking buyer interest in a new masterplanned community

Surrounded by residential estates all competing for buyers, this masterplanned community in Melbourne’s fast-growing suburb of Thornhill Park stood out, thanks to a memorable name, eye-catching design, and a campaignable positioning statement that served as a strong call to action.

What we did:

  • BRAND CREATION

  • ART DIRECTION & COPYWRITING
  • PROJECT BROCHURE & SALES KIT
  • COMMUNICATION STRATEGY
  • DIGITAL STRATEGY
  • INTEGRATED CAMPAIGN
  • WEBSITE DEVELOPMENT
  • SOCIAL MEDIA
  • SALES SUITE