Melbourne Royal Show

11 days. 1.5 million visitors. 6.5 million page views. Victoria’s biggest community event, online.

The Melbourne Royal Show is a Victorian institution; a spectacle of showbags, rides, ribbons and rosettes. Working with Melbourne Royal, we designed and built a digital home that speaks to every audience: families here to meet the animals, teens chasing thrills, and traditional showgoers there for the agriculture and blue-ribbon competitions. Tiered ticketing, countdowns, and a hand-illustrated interactive site map complete the picture, driving a 150% lift in map-page users, 20% more engaged sessions, and 20% more visitors year-on-year.