Ortus

A new dawn for first home buyers

Ortus (meaning ‘rise’ in Latin) is a boutique mix of smaller allotments and townhomes located close to the major hub of Cranbourne. Due to the product mix and location, we identified first home buyers as the primary market. The bright, sunny design and matching copy was inspired by a sunrise, representing the promise of new beginnings and aligning perfectly with the hopes and ambitions of our audience.