![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_billboard-1-2000x1131.jpg)
Pentridge
Carving out a new brand future for an iconic building.
For this ambitious vision of adaptive heritage reuse Sense developed a strong, distinctive visual language that not only honoured Pentridge’s layered past, but breathed new liberty into its future. Drawing on the building’s existing texture and key architectural motifs, Sense gave a bold and confident voice to this truly one-of-a-kind development.
What we did:
BRAND CREATION
- COMMUNICATION STRATEGY
- DIGITAL STRATEGY
- ART DIRECTION & COPYWRITING
- INTEGRATED CAMPAIGN
- WEBSITE DEVELOPMENT
- SOCIAL MEDIA CAMPAIGNS
- CONVERSION OPTIMISATION
![](https://senseadvertising.com.au/wp-content/uploads/2016/12/Pentridge_expo_04.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2016/12/Pentridge_LOGO-1.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2016/12/icons.gif)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_new_lifestyle-1.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_image_medium1.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Community-Newsletter.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2016/12/Pentridge_brochure_cover.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_brochure_inside.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_brochure_map.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2016/11/Pentridge_expo_03.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2016/11/Pentridge_expo_01.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2016/11/Pentridge_expo_02.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_fb_banner.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_event_AFrame.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_event_Poster.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_garden-sign-1.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_new_lifestyle-5.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_new_lifestyle-2.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_new_lifestyle-4.jpg)
![](https://senseadvertising.com.au/wp-content/uploads/2017/03/Pentridge_ad-2.jpg)