
Pentridge
Carving out a new brand future for an iconic building.
For this ambitious vision of adaptive heritage reuse Sense developed a strong, distinctive visual language that not only honoured Pentridge’s layered past, but breathed new liberty into its future. Drawing on the building’s existing texture and key architectural motifs, Sense gave a bold and confident voice to this truly one-of-a-kind development.
What we did:
BRAND CREATION
- COMMUNICATION STRATEGY
- DIGITAL STRATEGY
- ART DIRECTION & COPYWRITING
- INTEGRATED CAMPAIGN
- WEBSITE DEVELOPMENT
- SOCIAL MEDIA CAMPAIGNS
- CONVERSION OPTIMISATION



















