Shell V-Power

A monster campaign.

A major campaign for Shell V-Power highlighted the product’s ability to protect against the gunk that can rob an engine of power and performance. The ‘Gunk Monster’ campaign rolled out across television, radio, point-of-sale and trade promotions.

What we did:
  • Consumer Insights

  • Integrated Campaign Ideation
  • ATL & BTL Campaigns
  • Social Media Campaigns
  • POS Creation
  • Landing Pages

Shell Australia defend against gunk booklet
Shell Australia v-power open book
Shell Australia gunk camapign booklet spine
Shell Australia billboard highway
Shell Australia v-power pump advertising
Shell Australia gunk monster campaign
Shell Australia BMW competition wesbtie on laptop
Shell Australia metal style font close up
Shell Australia metal design detail close up
Shell Australia billboard at petrol station