Shell V-Power
A monster campaign.
A major campaign for Shell V-Power highlighted the product’s ability to protect against the gunk that can rob an engine of power and performance. The ‘Gunk Monster’ campaign rolled out across television, radio, point-of-sale and trade promotions.
What we did:
Consumer Insights
- Integrated Campaign Ideation
- ATL & BTL Campaigns
- Social Media Campaigns
- POS Creation
- Landing Pages
