Benobble Heights
Selling the dream of land ownership
Offering 56 enormous lots – from 1.6 acres up to 247 acres – and the idyllic climate of Queensland’s Gold Coast, Benobble Heights was presented as the ultimate lifestyle opportunity for those who always dreamed of having land to farm or run horses, without compromising amenity. What might have been a niche market was large and highly competitive, with each stage release enjoying strong demand.
What we did:
BRAND CREATION
- ART DIRECTION & COPYWRITING
- PROJECT BROCHURE & SALES KIT
- COMMUNICATION STRATEGY
- DIGITAL STRATEGY
- INTEGRATED CAMPAIGN
- WEBSITE DEVELOPMENT
- SOCIAL MEDIA