Case Study Brogan’s Way

There’s gin and then there’s Brogan’s Way gin, infused with nature’s most fascinating flavours. But how can a new, high-end brand stand out on crowded retail shelves? For Brogan’s Way, Sense beat a path of discovery.

The Brief

Sense was tasked with establishing a brand identity and tone of voice that captured both the essential personality of its creator, as well as the unique nature of the infusions Brogan had crafted by hand in her urban distillery.

The Solution

The botanical ingredients within the range of Brogan’s Way gins held the key to the visual identity. Evoking the illustrated journals of early explorers and botanists, we opened the door to a distinctive and gorgeous label design.

By aligning the unique flavour profile of each gin with a human personality, we were able to inform gin lovers through a highly targeted advertising campaign that there is a Brogan’s Way gin to suit their every mood.

The Outcome

Barely three years old and Brogan’s Way already adorns the shelves of Australia’s largest and most successful liquor stores, whilst Brogan (owner and head distiller) is continuing to make a name for herself as one of Australia’s most talented distillers in the industry.

The brand continues to make progress nationally through multiple sales channels. The four core products in the range have been joined by an exclusive small batch offering, an award winning vodka, pre-mixed cocktails in cans and many more. And, with a distillery that successfully doubles as a licensed venue in Richmond’s back streets, Brogan is truly on a path to success.

What we did:
  • Brand Identity

  • Brand Positioning
  • Bottle & Label Design
  • Art Direction
  • Advertising Campaigns