OK Google, you talking to me? It’s time to talk about the incoming era of Voice Search – and how to prepare for it. Read more
Studying at the school of popular culture A good pop culture reference can really make your ad one to remember. But what happens if your execution falls short? Read more
Dave’s three-step recipe for great briefs A dash of this, a pinch of that… and three simple questions to ask when writing your next brief. Read more
People movers bring a little of the Honda magic back Who doesn’t love a car ad? We consider two very different campaigns recently launched for Japanese auto-maker Honda. Read more
Damn Fine Copy We live in a visual age, where the eye demands gratification. Yet some of the best work in advertising has consisted only of copy or minimal typographical design. Read more
5 resolutions to shape up your social brand We’ve hit mid-January, which means your New Years resolutions are, most likely, already out the window. Here’s 5 more resolutions to top you up for 2017. Read more
Are we trending yet? Hold your Pokeballs, marketers. Anna Halliday investigates how brands should jump on board viral trends, or whether they actually bring more pain than success. Read more
Are the best social influencers right under your nose? Anna Halliday tackles the tricky topic of brand ambassadors in the digital space — and discovers that the best candidates may be in your very own office. Read more
