Blog

Gunk Monsters and 2.5D Outdoor Advertising

Sense has been working with Viva Energy to introduce the engine-corroding gunk monster to Australian audiences – and then kill him with Shell V-Power

Sense to Participate in AGDA’s A Big Brief Night 2

Sense is part of a group of Melbourne studios participating in the A Big Brief Night, presented by the Australian Graphic Design Association (AGDA).

Viva gives us energy

A big international brand, a great competition, a BMW and free petrol. What’s not to like?

A Gift to Wrap Your Gifts In

This year’s wrapping paper brings together themes of work, Aussie summers and, of course, the painful and brutal death of thousands of great ideas.

Sippin’ from the Melbourne Moonshine still

Melbourne Moonshine is a tasty drop with a great story. Sense was tasked with creating branding and packaging that honoured and amplified its already stellar foundation.

Pentridge breaks out with Sense

Following a competitive pitch process, we’re proud to announce that Sense has been named the creative partner for Pentridge’s mixed use redevelopment.

Drake dancing in hoodie on blue background Hotline bling

To Meme or Not to Meme? When content curation gets nasty

Content is the hottest topic in marketing right now but what happens when someone gets rich off aggregating other people’s work? We investigate.

What Happens When the Brand Loses Its Man?

With Ralph Lauren the man retiring from Ralph Lauren the company, our guest writer is left wondering: what happens to the brand once the man leaves the helm?